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TFP Fundraising in practice: how Drumaness Mills FC built recurring monthly income

Drumaness Mills: funding their club with a successful supporters draw

In twelve years, Drumaness Mills went from twelve children to over 180. Facilities built for two senior men’s teams were suddenly in use five nights a week, and the club was paying up to £95 an hour to train elsewhere. Grants funded the building work that followed, but the club still had its own side of the loan to service.

A supporters draw with TeamFeePay is what helps cover it. It brings in money every month without asking members for more, it’s become something the club looks forward to, and it gives funders what a one-off fundraiser never can: proof the club can generate consistent recurring income.

Darran McQuoid has been Club Secretary at Drumaness Mills for fifteen years, and part of the youth setup since it began. He also works at TeamFeePay as Club Development Team Leader.

“The biggest thing for us as a club was to try and stay in the community and develop the facilities within the community,” he says — so that local children “would have a facility to be proud of, and a facility that enabled them to train in good conditions and in the best facilities possible all year round.”

100+
Recurring monthly entries
£15k
Raised Overall
50%
Paid out in prize money to members

CHALLENGE

Club growth created well loved, but overused facilities that were struggling to keep up.

The changing rooms were traditional male changing rooms with no female capacity, and there was no outside toilet block — spectators had to leave the ground or use the toilets inside the men’s changing rooms. “It’s just not ideal. We would never make that now, but it’s what we had.” The grass pitches were as good as any in the country in summer, but from October a sand-based surface taking three to four hours of use every evening couldn’t hold up. So the club went off site more and more, at up to £95 an hour plus floodlights.

“We were paying other sites from our own pockets, paying our own bills and essentially eating into our own club development funds,” Darran says.

A full development plan followed — new toilet blocks with male, female and disabled access, a perimeter pathway, fencing, lighting, and a floodlit 9-a-side 4G pitch for the club and community. Grants covered the build, through DCMS via the IFA, Peace Plus via Newry, Mourne and Down Council, the club’s accreditation, and Sported.

But grants build things. They don’t service loans or run clubs. “We needed to look at how we could pay our side of the loan without impacting the day-to-day running of the club.”

That ruled out how clubs usually raise money. Bucket collections, scratch cards, a last man standing — they’re one-offs, they take organising, and they land on the same two or three volunteers every time. The club had already moved subs off the biscuit tin and onto electronic collection. Fundraising needed the same shift: money that came in every month with less admin and more enthusiasm.

A one-off raises a thousand pounds once. This raises money every month to give us consistent, significant recurring income. It also builds club culture and a sense of community which is at the centre of everything we do.
Darran McQuoid
Club Secretary

SOLUTION

The club set up a monthly supporters draw with TeamFeePay.

“With any new product, people can be apprehensive about how it’s going to work,” he says. TeamFeePay’s team took the club through every step, answering queries and ironing out the bumps in setup.

The advice was a 50/50 split — half to the prize fund, half to the club. What made it land with members was that none of it leaves the club. “Not only are they paying a fee, 100% of that money is going back into the club somehow”.

“In the lottery, the winners are nameless and there’s no real connection there. Whereas in your local draws, the winners are always within the club, so you see how possible it is to win and that keeps people invested”.

Monthly prizes of £500, £150 and £100 go out on the last Sunday of the month. TeamFeePay designed the poster, with a QR code to register and the club share it on Facebook, in WhatsApp groups and on club mailing lists; the tools needed to keep it running successfully long term, which most club committees just don’t have the time to do personally.

RESULTS

  • A monthly fixture in club life. “Everybody’s keenly watching their phones and social medias on the last Sunday of the month.” If the winner isn’t announced on time, the club hears about it.
  • Credibility with funders. “It shows our funders that there’s commitment in the club to generate funds ourselves, and the support of the local community over a period of time.” Fifty supporters at £20 a month for three years is consistency a funder can see.
  • A lending case. “Even going for a loan, we have to show an income stream.” Money in the main club account disappears into heating, lights and equipment. A standalone fundraising account shows a lender exactly what would service the loan.
  • More value in one payment. Senior players now pay once a month for membership, insurance and draw entry combined. “They’re getting more for their same payment than they previously would have been.”
  • A shift away from “the biscuit tin”. Twelve years ago nobody paid anything, then it was £2 a session collected by hand. COVID pushed collection electronic, and fee collection now runs at 95–96% so Drumaness Mills FC are earning more in subs too.
  • Facilities that bring people in. The floodlit 4G removes the limits of daylight hours and holds up through winter. It also does something grass couldn’t — “attract players on the basis of the facility that they’re able to train in.” Better facilities bring more players, and the draw keeps running underneath it all.

What Darran would advise another club:

  1. Sit down with the people who are newer to tech. The in-person workshop gave a real boost to draw sign ups. Some members were never going to set themselves up from a link, and walking them through it face to face didn’t just get them registered — it built trust in the whole thing.
  2. Post the winner every month, without fail. It’s what keeps the draw in people’s heads, and it doubles as the reminder that anyone can still join.
  3. Tell people what the money is doing. Regular updates on the development keep supporters feeling part of it, bought in and excited for results.
  4. Expect dips and keep going. Things ease off around Christmas and again at the turn of the season. The draw carries on; people just need reminding it’s there.

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