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June 12, 2023

Establishing Your Club DNA: Values & Visions

Running a grassroots football club is undeniably challenging and often hectic. However, establishing a clear sense of direction through a club’s Visions and Values is crucial. In this article, we will provide you with some top tips on how to effectively establish these guiding principles.

Developing your Football Club Vision & Values

Every football club should have well-defined values. Consider implementing a “Visions & Values” section on your website, including them in your social media bio, or creating an accessible document for all members.

Why are club values important?

Articulating your grassroots football club’s Visions and Values helps solidify its identity and clarifies the club’s purpose. It enables both current and potential members to understand the club’s nature, future goals, and target audience.

Think of values and visions as building foundations or ingredients in a cake. Sharing your core values with the club and making them publicly visible will facilitate decision-making processes within the organization.

football players gain success from following a football club DNA

Who should contribute?

To establish a strong and unified voice for your club, it is advisable to involve various stakeholders, including members, players, parents, and of course the whole committee!

Example of Club Values

  1. To foster an inclusive and friendly environment that encourages individuals to reach their full potential.
  2. To promote group participation and cultivate friendships.
  3. To nurture team spirit within the club and foster sportsmanship with both teammates and other clubs.
  4. To provide regional level, high-quality coaching programs catering to all ages and skill levels.

Club Visions

Let’s delve into big-picture, long-term thinking. A vision represents the future and should inspire club members and players alike.

A coach reminds young football players of the football club DNA

A mission statement serves as a description of your club’s purpose. While visions are forward-looking, missions tend to be more practical and remain relatively consistent throughout the club’s progression.

Your mission statement should be UNIQUE to your club and reflect the values held by its members.

Possible Mission Statement Points

  1. To become a sustainable, high-quality club that helps all athletes achieve their maximum potential through a diverse and effective program.
  2. To establish our own fully equipped facility within the next five years, offering income opportunities beyond membership.
  3. To achieve a fully paper-free operation by 2025.
  4. To streamline all administrative processes by 2025.

A vision and values statement, even if it consists of a few sentences, holds immense value. It not only outlines your club’s desired outcomes but also communicates intentions and aspirations for the future. Moreover, a vision statement evolves with the club’s progress, prompting the creation of new vision statements when milestones are reached or updated. This fosters a sense of continual improvement and opens up the club to a broader range of possibilities.

football clubs enjoy success when they implement a club DNA

TeamFeePay can help your club go paper-free!

The TeamFeePay online Football Club Management System is already being used by over 800 clubs and academies across the UK & Ireland. Our staff include club secretaries and coaches – members of grassroots clubs themselves, so they are perfectly placed to understand the needs of a football club!

Feel free to share your thoughts, and we’ll gladly assist you in drafting your club’s Visions and Values.

To learn more and make life easier for you and your club, click here or email our Customer Support team