In this webinar, Robert Crowe, Co-Founder and Head of Football Club Development at TeamFeePay, walks through practical strategies for strengthening a club’s financial position in an era of rising costs and increasing financial pressures.

Robert outlines a clear four-step framework for income generation planning — reviewing the previous season’s income and expenditure, then forecasting the year ahead — helping clubs move from reactive financial management to confident, evidence-based decision-making.

Key topics covered include:

• The importance of a needs-led approach to funding, focusing on authenticity and strategic alignment rather than chasing funding for its own sake
• Adopting a “one club” approach to financial governance, presenting a unified financial picture to funders and sponsors
• Diversifying income across multiple streams including membership fees, fundraising, grants, sponsorship, Gift Aid, and club shop/events
• How the TeamFeePay platform supports clubs with digital fundraising tools, sponsorship management, automated record-keeping, and dedicated account manager support
• Practical tips on recurring revenue sponsorship models and maximising Gift Aid for eligible charitable organisations and CASCs

Whether you’re looking to break even, fund new initiatives, or plan for long-term growth, this session offers actionable guidance to help your club build a more sustainable financial future.