Every Saturday morning, thousands of volunteer coaches step onto a touchline and shape how kids experience football. Most have never had formal coach education. All of them are doing one of the most important jobs in the game.

In this webinar, Zeb Jacobs — who has worked inside some of Europe’s leading academies — shares what the best coaching environments have in common, and how any grassroots coach can apply the same principles on a muddy pitch at their next session.

What will you take away?

• How your behaviour on the sideline shapes what players actually learn
• How to move beyond “win on Saturday” thinking without losing your competitive edge
• How to build a session culture players want to come back to week after week
• A glimpse into how elite coaches are getting smarter about what they notice on the pitch — and what that could mean for the grassroots game

Whether you’re in your first season or your fifteenth, this is the conversation grassroots coaching has been waiting for.